A Bali Beach-Inspired Restorative Yoga Routine with Abi Carver

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Our go-to granola for fuelling morning workouts

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How to Flat Lay your Activewear

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‘Why a gram hack is just like a breakup’ – Lucy Mountain

If you follow me (@thefitfashionfitnessfoodie), you may have been aware that my Instagram account got ‘disabled’ for 10 hours. Here’s 6 reasons why it was like a messy breakup: Stage 1: Breaking down into tears in front of 3 colleagues. You understand everyone in the room feels extremely uncomfortable but you don’t care. Stage 2: …

Say hello to Alala

ALALA is inspired by the sophisticated, down-town attitude that can be seen all over New York City.  Modern style-setters who demand the absolute best in fashion and function from their active-wear.  This luxurious brand was founded in 2014 by entrepreneur Denise Lee. Why do we love them? ALALA is the name of a Greek goddess …

Prepare yourself to fall in love, our newest brand – LNDR!

LNDR is all about being effortless and functional.  Bridging the gap between every-wear and activewear, LNDR launched in 2015 by three fashion industry professionals; Joanna Turner, Sarah Donnelly and Donna Harris. Bringing together their skills they’ve created a brand that lives and breathes with you; taking you from morning yoga and lunch with friends to a night …

BOOM BOOM Athletica, designed for the athlete within

We are all dying to know your secret to being an ultra-marathon running superhuman! How did being an athlete yourself help in the creation of BOOMBOOM?  When running long distance, you have a lot of time to think. I noticed that when I wasn’t comfortable with my running gear, the run would be awful. It …

Boom Boom Athletic, designed for the athlete within

Boom Boom was founded by Ann Johansson, a Swedish/Canadian ultra-marathon runner and gym fanatic, the brand infuses professional quality activewear with cutting-edge style for women seeking a confidant alternative to large brands – as we welcome them into our active wardrobe, we couldn’t be more excited to get our run on and test the beautiful range out for ourselves!   …

Kayla Itsines second book, ‘The Bikini Body Motivation & Habits Guide’ launches soon!

Queen of fitness, Kayla Itsines is set to launch her lastest book, ‘The Bikini Body Motivation & Habits Guide’ – we can’t get enough of her daily inspo on social so naturally we can’t wait to get our hot little hands on a copy!     What will we expect in the book?    The …

We welcome Aussie brand First Base to the fitfam

As soon as we first laid eyes on Australian brand First Base, we were obsessed! The brand was born around the same time that we started in 2013 by the gorgeous blonde Bondi babe, Ali Cotton. Taking inspiration from her love of the surf and sports culture Ali wanted to create something that was ‘ultimately about getting …

Adding some green goodness into your life

Have you visited our Chelsea store recently? If you have you would have been pleasantly surprised to receive a green smoothie from our friends at Naked Juice with your purchase. If you haven’t, heads up fitfam you can get your daily greens in and new activewear fix by popping in to see us during the …

2 weeks of MoveGB for £1 just for our FITFAM

MoveGB is ‘the every activity membership’ with unlimited access to 1000s of gyms, classes, studios and just about anything that gets your body moving. The platform gives members the daily freedom to mix up their activity and choose to workout in ways that they actually love! Movers have unrestricted access to an incredible variety of …

Our Active Girls' Fitness Weekend in-house chief

We are excited to announce that artist, yoga lover, founder of Punch Foods and author of ‘Land and Sea’  Alexandra Dudley, will be our in-house chief for our Active Girls’ Fitness weekend hosted by Carly Rowena in October. Alexandra will be filling our bellies full of delicious food and talking us through how to recreate it at …