Avenue C – Seamless Style

Discover dreamy NEW designs from best-selling and EXCLUSIVE label - Avenue C

Having made its debut in late ‘17 with its striking gold details and chic, minimalist designs that became instant best-sellers Avenue C has become one of our most sought after labels. With the launch of the stunning NEW collection, the Active In style squad investigate the brains behind the brand and it’s all new seamless style…


Avenue C is designed for you and your active lifestyle, whatever path it may take and where ever this may be. The collections are designed to symbolise your pathway, where you’ve come from and where you are heading. It’s all about finding your fitness journey and Avenue C will help you get you there in effortless style.


This Seamless Edit from Avenue C brings us four new styles, each with two colour options to mix and match with – so whatever your colour choices we’ve got you covered. This collection has been inspired by the fashion forward urban woman, allowing each piece to easily to integrate into every woman’s active wardrobe.



Discover the dreamy Casey Sports Bra and Cambridge Legging in Dusty Rose



The Cambridge and Claremont Legging have a high rise waist band and stylish ribbed panels to sculpt, flatter and elongate the legs. Made from a soft luxurious seamless fabric that allows a free range of movement, not only just in the gym but also allows you to travel to the airport or brunch in comfort – without compromising on style.


The Cambridge Legging in Dusty Rose and Carbon have been designed to make you stand out from the crowd, with their contrasting colour in the panelling, chic design and and super comfortable waistband.


The Claremont Legging are more subtle in their design – available in two colour-ways: Black or Midnight. The inclusion of ribbed panels are there for your support and comfort, with added laser cut mesh panels providing breathability over the lower thigh and calf to keep you cool and collected.



Keep cool with dark blue hues in the Callista Sports Bra and Claremont Legging in Midnight…


The Casey and Callista Bras have a classic racerback providing medium support and ultimate comfort from their seamless fabrication. With an uber chic and feminine neckline to provide you with perfect support and coverage for all workouts – and it also sits easily under your travel tees and sweaters to keep you comfortable too.


Flattering ribbed panels are positioned for performance as well as comfort and style. The Casey Bra in colours Carbon or Dusty Rose are woven to show off this feature giving its design a cool edge.


The Callista Bra is woven in a single colour thread, in either Black or Midnight make the panelling very subtle and has the added laser cut mesh panel down the back providing extra breathability.


Be Active in Style in this gorgeous set – Casey Bra and Cambridge Legging in Carbon…


So how have the Active In Style HQ been wearing it?


With the AiS Squad all being so different in their body shapes and fashion styles, they have chosen their own way to wear it. Some have gone for the matching set and others a mix and match selection… There’s no right or wrong and we love to celebrate individuality.


You won’t see a day go by without Caroline in the Claremont legging and the Bra choice is forever changing depending on the mood.


Georgie loves to match it up with the Claremont Legging and Callista Bra in midnight as it’s a great alternative to black.


Katie has had some fab summer holidays in warmer climes and packed the Cambridge leggings and Callista Bra in Dusty Rose – keeping her cool and saving her black outfits for the cooler evening temperatures!


So don’t wait for any longer, head to Active In Style to pick up your next wardrobe must have. It has been designed for you… So make your selection and put your individuality on it today.




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