THE LOW DOWN ON THE HOT, NEW BRANDS TO ARRIVE AT ACTIVE IN STYLE


We don’t mean to toot our own trumpet, but we’ve always been known for bringing the world’s most sought after activewear labels to the UK, and some are even exclusive to us. Yes, that means you could be one of only a few babes wearing styles you can’t find anywhere else in London, and beyond. Unearthing emerging, and household names in other countries is our jam, and with the activewear scene on fire of late, we are taking our jobs very seriously when it comes to ensuring you’re ahead of the fit fashion game.

 

Read on to learn more about the new names you need to know about – and get wearing.

 


 

XO Active

Fresh out of New York, via Sydney, this lustrous new label is 100% exclusive to Active in Style. You won’t find any of their styles anywhere else in the UK or Europe. Their athleisure pieces featured in their current range will take you from workout to brunch in effortless style. With khaki and wet-look fabrics high on the radar, we can’t stop obsessing over their serious autumnal colour palette.

 

APL

The hottest new addition to the fitfam is launching in any day now. If you haven’t heard of Athletic Propulsion Lab before, they are, simply put, the most badass kicks in town. These guys are literally the manufacturers of the world’s finest athletic footwear and they have every hot celeb in town wearing it. Founded by two 23 year old twins from San Fran, their brand is all about the intersection of technology, performance and fashion, enabling athletes to maximize their potential in all aspects of life. Side note: they engineered a shoe that literally makes you jump higher (proven as they were banned from the NBA). You can read more here.

 

Koral

Since launching Active in Style some two and a bit years ago, KORAL was always at the top of our list in the athleisure fashion stakes. The epitome of sport-luxe fashion, KORAL is known in the biz to push the boundaries when it comes to fabrication of their out-of-this-world leggings that suck, tuck and make you feel unstoppable. The Lustrous Legging has been worn by every supermodel you can think of, likely thanks to their ‘every style’ appeal, whether you are jumping on a long haul flight, running to the shops, meeting the girls for coffee or working out.

 

Terez

Bringing some craziness to the Active in Style squad, Terez are our funnest brand on the block. Coming to you from New York, this unique brand specialise in bespoke prints and one-of-a-kind designs that you won’t find anywhere else. With 3D, almost-real-life designs, these are leggings that will be the pop of positivity you desperately need on those Monday morning workouts. Best worn with more subdue tanks and tops in tonal colours, Terez will be sure to only ever let your legs do the talking… and walking.

 

P.E Nation

With a cult following in Australia, P.E. Nation is the brainchild of two mega Aussie babes, and well-known designers. With all-round cool chick, Pip Edwards, fronting the label, we instantly knew we would be in for a treat when she announced she was making a foray into activewear. Taking us back to our school yard days, designs are inspired by physical education, aka, PE, with sleek looks in primary and bold colours, use of elastication and feminine, fitted designs.

 

Transcience 

Being the first retailer to stock these amazing sports bags, we were bowled over by their all round uniqueness in L.A recently. Now, we are ones to admit that active accessories are that one thing that can take any look to the next level, and when mixed with serious practically and functionality, it’s a win win. Hailing from Hong Kong, Transience are not your average everyday backpack or carry all, but they are one brand that is taking bags to a totally new level, and we are all for that.

 

S’well

The answer to getting your daily dose of H20 in serious style & just in time for Christmas! Introducing S’well drink bottles – the perfect stocking filler, 9oz of perfection! S’well bottles are beautifully crafted composed of non-leaching, non-toxic 18/8 stainless steel and keep your drinks cold for 24 hours and hot for 12! How versatile!? Perfect for all seasons and good for you and the environment.



As you can see, we are all about the statement brand’s that are ready to inspire you to sweat, in style. Have a brand you absolutely love but can;t get in the UK? Let us know in the comments below.

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