A Q&A With WOW Founders, Oliver & Rory

Is anyone else a little wary of all the choices on the juice market at the moment? One minute juices and smoothies are the solution for modern day busy folk, a quick and easy way to pack in your 5-a-day, the next you’re bombarded with warnings on how they’re overpriced, high-in sugar and low-in fibre, protein, and to just steer clear of them altogether. Weighing up the pros and cons of juice is enough to give you a headache. Friends Oliver Dickinson and Rory Paterson certainly thought so, which is why they put their heads together and came up with an amazing product with all the juice pros and none of the juice cons.

Say hello to Wow, packed with chia and fresh ingredients to give you the perfect hydrating juice that ideal for any time of the day. We took 5 with the guys to get to know more about wow and how their answer to the juicing world was created!




For those who are new to the brand, what is wow and how did you bring it to life?

In a nutshell, wow was born from the desire to inspire people and make them feel amazing every day. Having both experienced the health benefits of chia seeds for ourselves, we wanted to share that feeling of amazing with others. By combining chia seeds with cold pressed fruit and vegetables, we are able to offer a nutritional powerhouse in every bottle of wow.

To kick things off, we worked hard to pinpoint the perfect balance of flavours by trialling different fruit and vegetable combinations, which is how we came up with our four flavours. Each flavour is carefully balanced, and we’ve always made sure that we use the best possible suppliers to ensure that we’re delivering quality ingredients and processes in every bottle.

Since introducing wow to the UK, we’ve received a fantastic response, and you can now find us in Waitrose, Planet Organic, Whole Foods, Harrods, Selfridges and Ocado.

What is the best piece of advice you have been given when launching a new drinks brand?

It all comes down to being really passionate about what you’re doing, and wanting to share that inspiration and feeling of amazing with others. As a team we’re always striving for more, because we all know that great sense of achievement we get from trying, achieving, and doing the things that make you feel great.  By constantly innovating, we get to be pioneers in our field, which is exactly what wow has delivered to the cold press juice market.

How do you stay fit when working hard and developing a business?

We see keeping fit as not only important from a health aspect, but also a great opportunity to clear our minds and be able to take a step back from everything that’s going on and think clearly. We meet at a gym across the road from our office every morning at 6:45am and workout together for about an hour. We use the time to speak about the day and challenges ahead, and find that doing so whilst getting a sweat on gives us a completely different perspective to when we sit behind our desks.




What is your best inspirational quote?

This one’s easy ….

“Never never never give up” – Winston Churchill

What is your workout wear style?

We like to keep it simple and fuss free – shorts coupled with a sleeveless rugby jersey

What is your go-to clean eating recipe?

It’s actually porridge; we both get hungry, a lot, and so need something which will fill us up for a few hours. It’s versatile too; add fruit, protein powder and of course… chia!

If wow was a person how would you describe its personality in 3 words?

An honest, adventurous, optimist. 


To find out your nearest stockist of wow, within the UK and abroad, click here. You can also follow the journey of this 100% natural juice that’s bursting with protein, fibre & antioxidants, check out team wow’s Instagram.


Next Books that every girl boss needs to read no matter the career stage or age

No Comment

Leave a reply

Your email address will not be published. Required fields are marked *