Direct from sunny California, Active in Style welcomes Alo Yoga as an instore exclusive brand. We invite the women of London to experience the high-performance collection that has been designed and tested by yogis, promising you the finest, most slimming, move-with-you fit.
From this July, we are proud to introduce the global power brand that is Alo Yoga to the Active in Style Concept Store offering. We’ve been long time lovers of the ultimate studio-to-street label that is taking the athleisure scene by storm. Loved by the likes of Gigi and Bella Hadid, Kendall Jenner and Hailey Baldwin, its famous Moto Leggings can been seen strutting down Hollywood Boulevard or in yoga classes around the world.
Fusing function with fashion, Alo Yoga have managed to go where no other activewear brand has been before; they have created a cult following in the name of yoga leggings, and an activewear line, that is just as much about style as it is about performance.
The one thing we love about Alo Yoga is that it isn’t 100% conducive to the hippy loving yoga movement, like one would think. Alo Yoga have managed to make “yogawear” chic – because it is – and bringing with it a completely new sense of sports-luxe appeal to the movement. Sure, with yoga in the name, anyone would be mistaken to think the brand is only allowed to be worn on a mat, or whilst holding some gravity-defying pose. Think again.
Take the Goddess Leggings for example, one of their most popular and readily available styles that come in an array of colours and prints; they are being worn by stylish women all over the world. This design is regularly featured on top yoga and fashion blogger Instagram accounts that boost over 1 million followers, not to mention being the off-duty style staple for models during Fashion Week. More proof that Alo Yoga has managed to shift away from the “just a yoga pant” stigma, and in turn shown it can effortlessly be mixed with high-street labels and designer pieces.
From their incredible legging range to their feminine and pretty bras, Alo knows what is needed to make the modern woman feel absolutely unstoppable. Their “everywear” philosophy is just that; a product offering that is every inch chic and stylish, designed to be worn every and anywhere – from yoga to afternoon cocktails at a chic rooftop bar.
A LOOK AT THE ALO YOGA STYLES YOU CAN SHOP INSTORE AT ACTIVE IN STYLE
Goddess Bra | Moto Legging | Sunshade Tank | Goddess Legging
Sunny Strappy Bra | Airbrush Legging | Lush Bra | Undertone Legging
SHOP OUR CURATED COLLECTION OF ALO YOGA INSTORE
122 KINGS ROAD, SW3 4TR