Lorna Jane is Australia’s award-winning activewear label for women. . Its aim is to inspire all women to live their best life through active living. At the brand’s core is a three pillared philosophy MOVE NOURISH BELIEVE, inspired by its founder Lorna Jane Clarkson. It is this mantra, together with Lorna Jane’s clothing, that encourages and motivates women globally to be the best they can be. Lorna Jane is not simply a clothing label, it is a way of life.
Lorna Jane believes women can have and do it all. Sporty, sexy and stylish, Lorna Jane offers an activewear wardrobe for the modern woman. The brand is not anonymous; its founder proudly puts her name on every item produced and continues to influence its direction.
Dedicated to creating and investing in new hi-tech fabrications and exploring unique construction methods, the brand is not afraid to push boundaries with bold prints, bright hues and daring designs. Lorna Jane releases up to 100 new active styles each month in capsule collections inspired by global runway trends.
At the core of the brand is a three pillared philosophy which is embodied in all aspects of the Lorna Jane business. Move Nourish Believe represents the meaning behind Lorna Jane’s three icons which have become synonymous with the brand and integrated into its identity and behaviour. The message is clear; move your body everyday, nourish from the inside out, and believe anything is possible. This philosophy, together with its clothing, allows Lorna Jane to uphold its essential brand promise: to provide on-trend activewear with superior hi-tech fabrication and construction to improve performance, motivate, and inspire women to move nourish and believe everyday in order to live their best life.
Active women globally are empowered by the sense of energy they gain from wearing a product that enhances their life and encourages them to live actively.